Niche, Niche, Niche – The Key to Your Clients Finding YOU!
Niche, Niche, Niche – The Key To Your Clients Finding YOU!
Most of us were trained to be generalists, meaning prepared to work with anyone who calls for services. It’s a great model for training but in reality, it’s not the optimal way to structure a private practice. There are only a few instances in which a person should have a general practice. Most therapists should consider niching. Why? It will draw your ideal client to you and keep you full seeing people you enjoy working with and who will most benefit from your expertise.
Take this class and learn the following:
How does defining a niche help to drive clients to your practice?
What’s the connection between a niche and ideal client?
What is a niche and why is it so important?
Do you really need to niche?
How do you determine your niche?
Get the worksheet located in the documents section which will help you to narrow down your niche based on your skills and expertise.