Lesson 3 – Key Elements of a Winning Profile

Mark Complete

Building Blocks of a Winning Profile

  • Know who you want to work with (can’t be everything to everyone)
  • Understand your client’s problems intimately
    • Get into their psyche
    • Use the same language they use
    • Allow profile to speak directly to them and their pain
  • Speak less about yourself and more about your client
  • Capture potential clients attention right away