% Complete
Create a Profile That Attracts Your Ideal Client
Lesson 2 – Why Some Profiles/Landing Pages Don’t Convert or Attract Clients
Mark Complete
Why do some profiles convert while others do not?
- Not enough focus on clients, too much focus on therapist (“I” statements)
- Content does not speak the language of the client
- Content does not tap into the client’s “emotional pain point” on a deep level
- Too much clinical jargon that doesn’t resonate with potential clients
- Content too vague
- Content does not separate you from other therapists