Lesson 2 – Why Some Profiles/Landing Pages Don’t Convert or Attract Clients

Mark Complete

Why do some profiles convert while others do not?

  • Not enough focus on clients, too much focus on therapist (“I” statements)
  • Content does not speak the language of the client
  • Content does not tap into the client’s “emotional pain point” on a deep level
  • Too much clinical jargon that doesn’t resonate with potential clients
  • Content too vague
  • Content does not separate you from other therapists